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Sharing Impact & Value: Strategic Communication for Government Workers

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April 2nd, 2025 from 3pm to 4:30pm PDT


Government workers at all levels — local, state, and federal — provide important and necessary services that make our lives better.

Yet often those services go unnoticed or are misunderstood. Recent events have shown the need for greater awareness of the work done by professionals who have dedicated their careers to civil service.

This free 90-minute workshop is designed to provide an opportunity for you to build your skills around strategically communicating the importance and relevance of your work for the audience(s) you most need to reach, in ways that are nonpartisan, clear, and compelling.

We’ll share strategic communication principles, discuss how to identify your key audiences and what matters most to them, and practice using the Message Box, our tool for gathering and refining your thoughts. The workshop is intended for current or recent U.S. government workers in the civil service at any scale (local, state, federal) and any focus area. We are most experienced in supporting people in science roles, but our workshops can be helpful for anyone in a role where they need to communicate effectively and strategically about their work.